The News

RAK's iDesign Tool, a custom-built application also available in iPad downloadable from App Store

rak1RAK Ceramics, the world's largest ceramic tiles & bathware manufacturing company, has announced that as part of their global digital marketing strategy it has recently completed installation of new Touch Screen devices in its showroom, making it a lot easier for customers to search for their favourite models and designs. RAK Ceramics further revealed that it has launched an iPad version of the Touch Screen application, RAK's iDesign Tool is available for download on App Store, while it has also introduced the groundbreaking "Scan Coding System" that can easily direct customers to the RAK Ceramics web page containing complete information about their chosen products.

The new Touch Screen device offers a wide range of features that cater to the needs of all types of customers, including walk-in visitors, architects and contractors. It has an Instant Tiling Visualizer for tiling projects in bathrooms, kitchens, exteriors and living rooms; a Tiling Area Calculator; a user-friendly Auto Mode for walk-in customers to check out ready-made themes; an Advance Tiling Mode for architects and contractors to customize tiling themes and patterns and access the Decor tool for random decorations; Search Tile for advanced users to search specific tiles with seven different filters; and a Tile Locator that shows the exact location of each tile in the showroom.

The Scan Coding System allows customers to use a smartphone equipped with the corresponding application to simply scan the QR code on a newspaper or magazine advertisement, which will then direct the smartphone's browser to the RAK Ceramics web page that contains all the information about the advertised product.

Abdulla Mahmood, Head of Marketing & Communication, RAK Ceramics, said: "The launch of the Touch Screen devices reaffirms our strong commitment to enhance customer satisfaction through our products and value-added services. These devices allow customers to instantly visualize the aesthetic effect of each tile, making it a lot easier for them to decide on the best models and designs for their tiling projects. It is also very intuitive and user-friendly, so customers can operate it without assistance. We have even launched an iPad version of the application under the name RAK's iDesign Tool, making it an invaluable mobile tool for our customers and they can directly download the application from App Store."

"The Scan Coding System, on the other hand, makes RAK Ceramics' print ads and all promotional materials truly interactive, allowing clients to directly access all the information they need about the advertised products. These new value-added services underline the ongoing thrust of RAK Ceramics to invest in cutting-edge technology to serve our customers better," added Mahmood.

RAK Ceramics is a USD 1 billion global conglomerate that supplies to over 150 countries and has been officially recognised as the world's largest ceramic tile manufacturer with a global production output of 117 million square meters. RAK Ceramics offers a comprehensive product portfolio comprising over 8,000 designs in ceramic tiles, Gres Porcellanato, and several models in bath ware. RAK Ceramics has earned distinctions such as the Best Brand of 2010 and CSR Company of 2011 at Middle East Business Leader's Summit and Awards and recently the CMO Asia's Best Brand 2011. The company was also honoured by the Emirates Securities and Commodities Authority (SCA) for complying with good governance and transparency according to best international practices. RAK Ceramics has also maintained its Superbrand status for the third consecutive year and continues to be a global pioneer in the world of ceramics through innovative eco-friendly products such as RAK SLIM, 45x45 Wood Collection, Stone Art Collection and Orion Collection using the latest Nanopix digital printing technology. RAK Ceramics is also the founding member of Emirates Green Building Council, which supports the development of sustainable buildings in the UAE.

Below is the link to the application or you can visit the itunes on apple website to locate the application and directly download the application.

UAE:- http://itunes.apple.com/ae/app/raks-idesign-tool/id473676459?mt=8

US:- http://itunes.apple.com/us/app/raks-idesign-tool/id473676459?ls=1&mt=8

RAK Ceramics launches Junior Tiles Collection catering to children’s segment

rakRAK Ceramics, the world's biggest manufacturer of ceramic tiles and sanitary ware participated at the Big 5 International Building & Construction Show slated for November 21 to 24, 2011 at the Dubai World Trade Centre with an impressive display of cutting-edge products in new sizes such as 25x70 and 20x50 along with latest digital printing technology based tiles.

Commemorating 20 years as a leading product innovator in the ceramic tile industry, RAK Ceramics will be showcasing its latest designs and collections during its participation at the Big 5 Exhibition 2011 in Dubai. RAK Ceramics’ special showcase is designed to reinforce the company’s reputation as a leader in quality and design in the global market.

At the event, RAK Ceramics will be exhibiting its latest “25x70” and “25x50” tile collections as part of the centrepiece attractions of its premium portfolio of ceramic and Gres Porcellanato tile models. These tiles in the new sizes have created a buzz for its slick finish that are enhanced with exquisite tile designs. Ceramic models that will be showcased include the Craft and Charm collections, which offer trendy and classy designs using digital printing technology, catering to cosmopolitan customers, as well as the Linia, Lamina, Stone Art Collection and Interlocking Tiles.

Gres Porcellanato models lined up for exhibition include the Aqaba (30x60), which is influenced by the Jordanian Stone; Aleppo Stone (45x45), which is developed using hi-definition digital printing to give it a rustic stone/lapato finish; and the Bevel Rock (33x50 and 45x45), which offers a bevelled finish that gives a unique texture on the tile, allowing the surface to have an embossed designer look. The company will also launch Sandust (30x60), which designed to reflect the splendour of the Arabian desert and is developed using the Chroma printing technology, and the Techno Rak polished floor tiles (60 x 60 and 1x1m).

Besides the above ranges of products, RAK Ceramics will be launching tiles for children’s segment under the brand Junior Tiles Collection targeting children’s rooms, washrooms, kindergarten schools and kid’s play areas in shopping malls, hospitals etc. Under Junior Tiles Collection, Sweet Apple, Baby Ted, Pug Mark, Cheeky and Bumpy are the series being launched which has generated positive response from children, parents and guardians. With this new segment, RAK Ceramics continues with its innovation and cater to the needs of the market.

RAK Ceramics continues to grow from strength to strength and reaffirms its status as the world’s No.1 ceramic manufacturing company with its innovative range of products.

RAK Ceramics is a USD 1 billion global conglomerate that supplies to over 150 countries and has been officially recognised as the world’s largest ceramic tile manufacturer with a global production output of 117 million square meters. RAK Ceramics offers a comprehensive product portfolio comprising over 8,000 designs in ceramic tiles, Gres Porcellanato, and several models in bath ware. RAK Ceramics has earned distinctions such as the Best Brand of 2010 and CSR Company of 2011 at Middle East Business Leader’s Summit and Awards and recently the CMO Asia’s Best Brand 2011. The company was also honoured by the Emirates Securities and Commodities Authority (SCA) for complying with good governance and transparency according to best international practices. RAK Ceramics has also maintained its Superbrand status for the third consecutive year and continues to be a global pioneer in the world of ceramics through innovative eco-friendly products such as RAK SLIM, 45x45 Wood Collection, Stone Art Collection and Orion Collection using the latest Nanopix digital printing technology. RAK Ceramics is also the founding member of Emirates Green Building Council, which supports the development of sustainable buildings in the UAE.

RAK Ceramics partners with preeminent glass blower Jean Claude Novaro to create new designs for Lumi

rakH.H. Sheikh Saud Bin Saqr Al Qasimi, Supreme Council Member and Ruler of Ras Al Khaimah, has today (Tuesday, December 6, 2011) inaugurated the newly completed manufacturing facility of world-renowned glass artist Jean Claude Novaro in Ras Al Khaimah. H.H. Sheikh Saud toured the new factory and unveiled a special art design commemorating the event.

Novaro has also signed an agreement to design an exclusive range of tiles for RAK Ceramics, the world's largest ceramic tiles & bathware manufacturing company. The opening of Novaro’s factory in Ras Al Khaimah has reaffirmed the emirate’s growing stature as a favorite destination of global investors and high-profile entrepreneurs. Moreover, Novaro’s partnership with RAK Ceramics is expected to generate huge interest in the global market as the partnership unveils its first designs for RAK Ceramics’ Luminous range.

Recognized as one of the greatest glass blowers of his generation, Novaro maintains a portfolio of top-tier clients that include Prince Albert II of Monaco, Sheikh Tariq Al Qassimi, Robert De Niro, Bill Cosby, Mike Tyson and Philippe Monet. He has also earned a spot in the Guinness Book of World Records for the largest hand blown coupe ever made.

Dr Khater Massaad, CEO, RAK Ceramics, said: “The inauguration of Jean Claude Novaro’s new workshop in Ras Al Khaimah underlines the strategic advantages of the emirate as an ideal business base for companies seeking to expand in the MENA region. RAK Ceramics, in particular, is excited with the opening of the new facility as it gives us direct access to such world-class expertise and unrivaled artistic genius that enhance our ability to create more stunning and award-winning designs and models. Moreover, Mr. Novaro is acclaimed as the ‘King of Glass’, so his contributions will definitely add prestige and glamour to RAK Ceramics’ tile collections, reaffirming the company’s reputation as the world’s number one supplier of innovative and premium-quality ceramic tiles and bathware.”

Jean Claude Novaro’s unique and distinctive art-glass creations are highly valued and sought after by art connoisseurs all over the world. Many of the Frenchman’s creations are now being displayed in museums, galleries and private collections around the world. He has also participated in over 125 individual and collective shows in different countries including France, Germany, Belgium, Japan, Switzerland, Italy, Holland, Saudi Arabia and USA.

About RAK Ceramics :

RAK Ceramics is a USD 1 billion global conglomerate that supplies to over 150 countries and has been officially recognised as the world’s largest ceramic tile manufacturer with a global production output of 117 million square meters. RAK Ceramics offers a comprehensive product portfolio comprising over 8,000 designs in ceramic tiles, Gres Porcellanato, and several models in bath ware. RAK Ceramics has earned distinctions such as the Best Brand of 2010 and CSR Company of 2011 at Middle East Business Leader’s Summit and Awards and recently the CMO Asia’s Best Brand 2011. The company was also honoured by the Emirates Securities and Commodities Authority (SCA) for complying with good governance and transparency according to best international practices. RAK Ceramics has also maintained its Superbrand status for the third consecutive year and continues to be a global pioneer in the world of ceramics through innovative eco-friendly products such as RAK SLIM, 45x45 Wood Collection, Stone Art Collection and Orion Collection using the latest Nanopix digital printing technology. RAK Ceramics is also the founding member of Emirates Green Building Council, which supports the development of sustainable buildings in the UAE.

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